WeChat has released a series of APIs and services to encourage all types of businesses to use the WeChat public account system to develop custom features for their account. It is only two years since the public account
A WeChat Official Account is also known as a WeChat public account, which translates to 微信公众号 in Chinese. Similar to a Facebook Page, it is a public profile which allows individuals or organisations to publish content, attract
WeChat official accounts have been increasingly adopted by Chinese government agencies to deliver public services, in response to the "Internet + Public Service" reformation. While
WeChat (微信) is not just a social media and messaging app, it''s a way of life for millions of people in China. Boasting over 1.3 billion monthly active users, it''s the ultimate platform for businesses to connect with their
The growth of Chinese government WeChat official accounts, including the TMB account (the subject of this study), is still in its preliminary phase. The TMB account, which was designed to be a general platform for all traffic-related services, has turned out to be a lookup tool.
Most WeChat Government Official accounts are underutilized. Deficiencies exist in their information architecture, operation strategy, and interaction design. The effectiveness of public service delivery on social media depends on the legal and policy environment. Governments should collaborate with the private sector in the construction of official accounts.
WeChat official accounts have been increasingly adopted by Chinese government agencies to deliver public services, in response to the “Internet + Public Service” reformation.
The evaluation of Chinese government WeChat official accounts delivering public services has become an important research focus, given the increasing trend in this area.
Chinese government agencies have been present on WeChat Official Accounts Platform since 2011. Many of them, such as social security, transportation, and taxation, have adopted service accounts to deliver public services online.
This study is one of the first focusing on WeChat official accounts. The in-depth systematic investigation of a typical case, the TMB official account, generated fresh understanding of the benefits and opportunities this special type of social media can bring to the government.
